How to fix it
- Fill in Price on every variant row the checker lists.
- Image-only rows (a URL handle and an image link, nothing else) do not need a price; make sure those rows really have no option values.
Example
A file with this problem
Title,URL handle,Status,Option1 name,Option1 value,Price,Inventory tracker,Inventory quantity,Continue selling when out of stock,Fulfillm... Cotton Tee,cotton-tee,active,Size,S,20.00,shopify,5,deny,manual, ,cotton-tee,,,M,,shopify,5,deny,manual,
What the checker says about it
- Line 3: the variant has no price. Shopify reports "Validation failed: price can't be blank".
Once the listed rows are fixed, check the file again; the checker also looks for every other problem Shopify documents, so you do not trade one error for the next.